The Bridge Bistro

In Corporate ID, Marketing

CP Catering, Fernie BC, purchased Rip & Richards restaurant, a 20 year old family restaurant located on Highway# 3 and the Elk River. A large deck and beautiful setting define the restaurant.

CP Catering wanted a fresh start with a new business name and branding that effectively positioned their investment for the future.

The Bridge Bistro was selected as the name and the historic West Fernie bridge was incorporated into the logo. The bridge branded the location of the restaurant, located on the beautiful Elk River, and bistro communicated contemporary dining.

Savage Marketing managed the branding.